the logo… It looks like a tithouse on legs. I get what they are going for, but for me it’s a huge miss.
the slogan… “WE NAIL IT!” Really? That’s what you’re going with? A double entendre? That’s like when I was in the USAF working in PMEL, our clever little slogan was, “We do it with precision.”
the layout… The name of the company is all but lost against the image. The positioning is just bad. The whole things is bad.
the kerning… “R… O… O… F… I… N… G…” Ummmm. Y?
the leading… “& EXTERIORS”, aren’t you lonely all the way down there? Wouldn’t you rather be closer to your buddies?
If I were the designer of this (I am a graphic designer/art director, and have been for over 21 years, so I’m very critical) I would feel great shame at having made this.
Of course, there’s no telling how much client input had to be accommodated, so I would need to see more samples before writing the designer off. And even when you have to bend over backwards to appease a client, you can still do your best to make it look good, and I doubt the client asked for more kerning. It’s not cowbells, ffs.