Advertising is pretty incredible: merchants pay someone else (the advertiser) for work you are doing, reviewing the product. This is a pretty lucrative business worldwide, and now that the Internet has made it easy to collect the space of our attention robotically, we have enormously profitable entities whose entire livelihood is based on this theft.
It is pretty clear that you are doing work, because content providers consider your attention a form of remuneration. That is, they will refuse to show you their stuff if you are running an ad blocker: they expect to be given something in trade.
However, users are the lowest form of citizen in this universe, and the idea that they would have some rights of property with respect to their production (attention) is completely absent, while Google, Facebook, et al make off with trillions.
Users should be negotiating for a bigger piece of the pie. If Google is making money selling my attention, I should be able to demand commensurate services in return. For every $0.01 of attention I give them I expect at least $0.005 worth of something back. Am I getting it? It seems doubtful, given how much net profit they're walking away with.