The Attention Merchants: a deep dive into the origins of the surveillance economy


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Originally published at: http://boingboing.net/2016/10/13/the-attention-merchants-a-dee.html

Tim Wu is a multiple threat: the originator of the term “net neutrality”; a copyfighting lawyer who cares about creator’s rights; a fair use theorist; Zephyr Teachout’s running mate in the NY gubernatorial race; an anti-monopolist who joined the NY Attorney General and used open source to catch Time Warner in the act; a lifelong deep nerd who was outraged by the persecution of Aaron Swartz, and the author of one of the seminal books on telcoms policy and human rights.

Now, he's back with his best book yet: The Attention Merchants: The Epic Scramble to Get Inside Our Heads, an erudite, energizing, outraging, funny and thorough history of one of humanity's core undertakings -- getting other people to care about stuff that matters to you.


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