Man clearly abandons family at the end of this State Farm commercial

Americans generally emphasize family over larger communal membership. It’s another symptom of the pathological belief that there is no such thing as “society,” that everyone is on their own, and that everyone is solely responsible for which rung they end up on in the economic order. All of which keeps our masters happy; the more atomized we are, the easier we are to manage.

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Paul Whitehouse was in some light hearted insurance adverts for Aviva a few years ago, then he did this one.

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“I love it here.”

Ah, so it is. Thanks!

Given that it’s a life insurance ad, I can’t help but think that you’re taking his inevitable “letting go” far too abstractly. I, on the other hand, presume there’ll be a cliff.

No, she’s going to kill him, or rather, somehow arrange for him to have an ‘accident’. Every time he makes a life choice, she has other plans and somehow convinces him that it was his idea all along. In this case, it will have to be realistic enough that she can get the life insurance money. What a monster… and State Farm is in on it!

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Why go Psycho, when we have Weekend at Bernie’s?

Like a good neighbor, State Farm is there… Silently watching from the shadows, unnoticed, yet wielding control. Inescapable and pernicious, like death itself.

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Watch your back, your wife has State Farm…

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