In Lego’s defense, they did have one set of female scientists/engineers. But yeah, only one.
Let me help you down from your soapbox.
The packaging for this product is undeniably pink. The Rebelle logo is predominantly pink and purple. The tips of the darts are pink and the designs on them also feature pink whereas previous darts have been orange (to find them easily) or white in the case of the glow-in-the-dark ones. It’s also funny that you point out that you also liked purple growing up. Judging by the amount of purple on the Rebelle product I’d say that the nerf people did their homework.
Nice work there trying to belittle me with your 1337 personal history with nerf products. You have no idea when I “came up” (thanks, Kanye) but don’t let that stop you from setting up your strawman. Look at all the pink accents on the packaging for that bow:
‘Marketing that contains exclusively boys is gender neutral! Marketing that contains exclusively girls is gendered!’
Now if you could just point to where I said that, I’d really appreciate it.
If you want to impress any kid, buy them a Nerf Rayven (compact and easy to modify) and some overpowered batteries. I have one of them sitting on my desk at work to fend off anyone trying to give me more tasks.
For the batteries, I got trustfire (unprotected) ones off DX but remember: you need a specific charger for them and you need to be careful not to put them in other stuff because they output roughly 3x the standard AA voltage and will burn out many electronic gizmos.
There are 4 battery slots on the rayven so to regulate the extra power you get you can buy another cool thing that I didn’t previously know existed, battery blanks that just fill the empty slots you don’t need. I’ve got 3 rechargables and one blank in my rayven because 4 works, but makes it sound like the gun is about to take off or tear itself apart 
Let me get this straight: You’re upset that I made a comment about the image in the article this thread references?
You posted a negative comment about pink on a thread where the only image was a girl shooting a purple bow with pink accents. I posted a link to a blue bow with pink accents to show that colorful items with pink accents weren’t unusual. And hey, this toyline also contains a blue bow with pink accents.
You did not mention boxes or packages, just marketing in general.
I then specified that I’d prefer if they made a wide range of colors in boxes with both boys and girls on them, but that making a bunch of different colored stuff and putting girls on SOME boxes was better than putting girls on NO boxes, and boys on ALL boxes where a person appears. Thus, you see, I was willing to accept an imperfect solution.
Nerf used to have only pictures of boys on their boxes. Now they have both boys and girls, in an imperfect way. For the past few years, nerf marketing has contained almost entirely boys. Now it also includes girls.
If your original post was not intended to establish that you thought this line which incorporates girls, pink, and purple into a line that predominantly featured boys, orange and blue was “the opposite of progressive,” then maybe you should spend a little more time composing your posts, Perhaps say “by the way, I’m not here to comment on the image or substance of the article, I’m expecting you to click in my link and make this thread about me, rather than discussing the image or topic of the blog itself.”
Wow. Cry me a river CulturalMeek. I reacted to you using my post as an intro to your soapbox screed which has nothing to do with my post.
If you weren’t busy using this post as your own personal soapbox you’d realise it’s about marketing. Like it or not, graphics and marketing are two subjects I happen to know a fair bit about. You seem to infer from your comment that all discussions everywhere must relate specifically to the images and information included in the post. That’s idiotic bunkum. We’re talking about this product and marketing. Bob-forbid anyone actually discuss the topic… I mean - who has time to actually click on anything these days? (Clearly not you).
Oh wow, ex post facto you discover there’s a blue version of the bow? Dollars to donuts it’s still in a pink/purple package, hon. PS, since you’re clearly not aware of this: boxes and packaging are marketing. I agree that it’s probably a good idea to stick girls on the boxes, but by making them cute girly boxes with girls giggling instead of being badasses you’re simply perpetuating stereotypes (the thing you’re supposedly against).
My original post was intended to say: “is this actually progressive marketing?” Then I tore you a new one by talking about the actual subject and the actual post and you’re upset that I’m not happy to be the butt of your strawman comparisons.
I reiterate:
‘Marketing that contains exclusively boys is gender neutral! Marketing that contains exclusively girls is gendered!’
Now if you could just point to where I said that, I’d really appreciate it.
I await your next poorly conceived response.
Elrond was a half elf (or 1/2 human 3/8 elf and 1/8 maia) as was his brother Elros, both were given the choice of becoming a full elf or human. Elros chose to become human, became king of Numenor, lived for 500 years and was Aragorn’s ancestor.
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INTERESTING. I’ve spent a disproportionate time looking at various kinds of AA batteries lately, so Nerf or not this could potentially be useful for me.
Easy, killer. Both of you seem to agree on the basic premise that, while very, very flawed, this new Nerf line marketed to girls is a step in the right direction.
Oh, and here’s the rest of that quote you keep picking on (emphasis added):
I'm just tired of people saying "Marketing that contains exclusively boys is gender neutral! Marketing that contains exclusively girls is gendered!"
Can we all move on, now?
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Just in case anyone wants to just play with toys…
These are way better… http://zingtoys.com/air-hunterz/z-curve-bow
And they do the weird gender marketing too. http://zingtoys.com/brand/air-huntress
You described a change where a company that previously used boys and only boys in every kind form of media (packaging, commercials, etc) added girls to the packaging as “the opposite of progressive.”
In the same post, you said “is the neon green of other nerf stuff somehow a mens colour?” Now that you’ve specified that you were referring to packaging and marketing, you’ve made your previous implication even stronger: the packages and marketing you’re describing portray only males, so if you ask whether marketing and packaging that contains only pictures of males (when it portrays any human at all) is somehow gendered, the answer to that would be “yes.”
This is why it seemed like you were expressing an opinion that has appeared frequently in this thread, both implicitly and explicitly: that a previous campaign, using certain colors and featuring pictures of boys, was something you didn’t think of as gendered (or weren’t sure about), but the new campaign was “the opposite of progressive.”
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You’re putting words in my mouth to make your argument and that’s what I don’t like. This isn’t a post comparing current marketing to previous marketing. It’s a post promoting supposedly progressive marketing. My argument is that perpetuating stereotypes is not progressive. I never talked about their old marketing, you did. It also goes without saying that their previous marketing is gendered, since all war/battle toys have been marketed that way until recently.
The word “marketed” is in the post title so I’m not sure I needed to announce that I’m talking about marketing, since it’s already the topic.
Is putting girls on the box better than putting no girls on the box? Obviously. Is portraying girls on the box in ways that differentiate them from boys playing with the same toy progressive? No. It’s perpetuating stereotypes as much as being inclusive.
Wow… enter a captcha to view a website? That’s a new one!
Those guys need to talk to cloudflare if they’re getting ddosed
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