Neuromarketers can't actually control your brain

Neuromarketing is one of those ideas that might best be classified as “important and creepy, if true,” writes Matt Wall at Slate. Fortunately for us, there’s not really much evidence that marketing professionals can use fMRI data (or any other neuroscience tools) to manipulate us into buying stuff. Nor can they get unique glimpses of… READ THE REST

This is basically the “new” neurolinguistic programming, right?

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