While I appreciate a good-faith spirited debate on almost any issue, I really think some are way overthinking a meme the function of which is to make light of the patronizing attitude that a non-trivial cross-section of human beings develop towards their juniors as they’re inexorably conveyed into the role of elders by the implacable arrow of time.
That said, surely we’re smart enough not to take the marketing department at face value. Or, to quote my own favorite narrator of our collective journey into the Dumbening (thank you for that word BTW, I’ve used it often)…
That said, time unmakes us all. Maybe that’s just my Gen X nihilism talking. 
