Is it just me, or do BoingBoing titles keep getting more and more click-baity?
In this case, the exact same article a coupel of years ago would have been titled something like "One bunch of about 30 grapes sold for $4K at a Japanese auction" -- indeed, the title we have here in BBS.
Somehow, the addition of "This" in the actual article's title, "This one bunch of about 30 grapes sold..." makes it sound exactly like a click-baity title on UpWorthy or somewhere.
Is it just that this kind of language now permeates blogs, and the writers don't even notice it?
Or, more likely given the discrepancy between the post title and the BBS title, is this deliberate editorship, seeing if making click-bait titles will, well, generate more clicks?
Either way, moving towards click-baiting is just a race to the bottom.