Originally published at: Poster ads for Adidas sports bras banned in the UK for showing breasts | Boing Boing
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Wait until you see the ad for their new line of jockstraps.
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Bizarre social constraint (#153) men go topless, show their nipples, often as much breast tissue as an average woman’s, and yet… Nah, should be both copacetic or neither. (nuff of a prig m’self that i’d opt for neither) Otherwise gimme some of that old time religion…
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I do hope that they have added additional padding, comfort is everything these days.
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That’s OK, The Sun can always print it on page three.
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On facing pages (to the censored advertisement)…
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Free the nipple?
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I’ll bet Adidas knew it’d be banned and are now delighted with the cheap publicity.
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Although my experience is and always will be one degree from actual ownership, IMHO Adidas has actually reduced a series of women to a single part of their body that displays an incredible amount of variation, and hopefully as a garment actually addresses the severe shortcomings of many pieces of clothing which seem to be primarily form driven not functional (or comfortable or useful).
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Meh. Much ado about nothing. The BoingBoing article is pretty vague. Where was the ad banned specifically? Billboards? magazines? There are a lot of places you can’t show breasts. Instagram, Facebook, a lot of publications have their own policies. I’m not suggesting that women’s and men’s chests shouldn’t be able to be displayed equally. This seems like an intentional marketing strategy for free advertising. and OMG, it worked!
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Oh come on, that would be a really dick move.
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With proper fitting, just the opposite!
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The BBC reports that the first sportsbra was made from two jockstraps.
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Definitely ballsy.
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This is the country where one of the most popular news tabloids had topless models just after the cover page, right?
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Headline says (my bold):
Poster ads for Adidas sports bras banned
Here’s a bit more
And the ruling:
https://www.asa.org.uk/rulings/adidas-uk-ltd-g22-1145614-adidas-uk-ltd.html
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“The Breasts can have a strong influence on the weak-minded.” – Obi-wan Kenbooby
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There’s nothing particularly titillating about that ad.
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