This reminded me of some business cards I got recently. The company that made them is a hot, new apple-esque VC funded firm, so the decision was made to use them. I got my box of business cards, and the un-boxing was surreally exciting--wonderfully imagery, thoughtful notes, excellent packaging. Truly, the best experience I have ever had unboxing a set of business cards. And not only that, the graphic design is pleasing, simple, easy on the eyes, well kerned, and well proportioned. And like the article says, the paper just feels fantastic.
The I looked at them and noticed this.
No, that isn't my camera messing this up. Everything is honestly printed like 150 dpi, even the text. And it is on every. single. card.
Details matter, and I loved every single thing about this physical object, except the part that mattered the most.
i am not complaining about our designers, or even the people responsible for reproducing the images. i am noting that this particular company made the conscious decision to sacrifice print quality for "the experience". note the 'solid blue back' of the card. at first i thought it was done on purpose, but every single glyph and images has the same graininess.
honest question, what kind of printer do you think does this?