The first time I became aware of this as an issue, was also one the most effective job adverts I’d ever seen. (In the jobs pages of Wednesday’s Guardian, in the mid 90’s)
Black background, simple white text: “Won’t someone please help this distraught mother get all these insects off her beautiful baby?” The infant sat front and centre in the photo, only in a nappy, was, of course, perfectly clear.
(One of the London boroughs recruiting social workers.)
It also shows that the issue was prevalent enough at that time, that the council expected to need to be able to provide sensitive support. (Lord knows how pared-down that help is now.)
