I remember that years ago, Scott Adams decided to give up blogging because the negative reaction to his posts was hurting his book sales.
I wish he had the self-awareness to follow through on this long term.
However, if the internet has taught us one thing, it’s that the most obnoxious people are also the ones least aware of it in themselves. Either that or they are totally aware of it and are so convinced of their personal righteousness that they ignore it.