The reification of intellectual property will go down as one of the greatest blunders of this period in history.
While a fair use defense in the case of family photo would seem like a slam dunk, the commercial nature of this use means that the tattoo artists are more likely to succeed. Although an argument could be made that there was an implied license. In the future I predict that NBA stars at least will ensure that they purchase reproduction rights with the tattoo so that their ability to market themselves to advertisers is not impairedā¦
Whats the difference between a tattoo, and, say, a picture of me wearing a fancy shirt with a big silk-screened print on it?
Ok, this sucks for those already bearing tattoos, but this is easily remedied going forward, especially for those public figures with the ability to obtain competent legal advice.
Simply put, only do business with a tattoo artist who is willing to sign a copyright assignment, assigning all rights in the design to the customer.
Sure, this may drive up the cost of the tattoo, but from an economic standpoint, it may be worthwhile for certain public figures (e.g., athletes) to pay such a premium, so that they can provide the necessary representations and warranties to a game publisher that they are able to license their āfullā public image (third-party images included).
Or just donāt get tattoos in the first place.
Even better, have the game publisher make alterations to the tattoo on the avatar ā just enough to avoid copyright infringement. Do gamers really care that the ink on their digital LeBron is precise?
Eh, the law is usually actually reasonably reasonable about most things (particularly fairly old laws). There is probably a way for a sane judge to say āif you donāt want your artwork copied around widely without compensation donāt attach it to famous peoples bodiesā.
Whether that happensā¦
I was wondering if it might fall under work for hire.
First link I found suggests not.
Well, are you recreating either one as a digital image and selling it as a copyrighted product for insane amounts of money to overprivileged children? Are you willing to aggressively prosecute said children if they illegally make and transfer copes of your product to other children?
Because if you make a picture and give it to your friends or set it on your mantle and generate no profits, thatās one thing. If you go around selling your picture of somebody elseās art and filing lawsuits against anyone who takes a picture of your picture, thatās a whole nuther thing. Right?
Iām somewhat surprised to see Cory taking the part of a 2 billion dollar multinational that is pretty clearly in favor of increased enforcement and penalties for intellectual property violations.
I have an idea, just go around and ask 10,000 people at random what they think about this story, and if more than half of them respond āThis is asinineā, then those asserting copyright can fuck off.
Because that right is trumping the individualās right. I donāt really care if EA loses, except that it sets a precedent for a tattoo artist to have claim over the image reproduction rights of my likeness.
When it comes to tattoos in videogames Iād say have the publishers design slightly different tattoos (and hope the fan backlash isnāt too bad).
But, thereās a bigger problem for these athletes. If they canāt have their tattoos in games because of copyrights. The same would go with having them photographed or videotaped. As long as that material is not āfair useā, the same copyrights would be in effect as with games. Meaning the athletes would have to give tattoo artists a piece of the pie every time the tattoo is visible in say a commercial or on a TV appearance.
And why stop with athletes, rock stars often have tattoosā¦ Hell, everyone has tattoos these days. Letās get money from everyone.
A sane judge would not set a precedent here.
Could this go off the deep end and include plastic surgeons and ātheir rightsā over boobs & noses & all the nip/tucks they perform - how many nip/tucks before the surgeon āownsā your likeness?
How different is a nip/tuck from a tattoo, really? Both are artistic in natureā¦
I think perhaps Take2 tried to get out in front of this, the artists owner consulted a lawyer and a potential goldmine was discovered. Imagine if this is settled in west Texas - maybe theyāre conservative enough to look down on tattoos and rule against them.
@jeffreyfisher a āsane judgeā thatāll be the day - they are such an extreme minority.
Nah, things would be a lot worse if most judges were not sane 
In fact I think part of the problem is that so many people think our legal system is a lot more messed up than it is. Makes them believe all sorts of nonsense threats.
Things are already bad enough
No, the WFH rules are pretty stringent. So much so that, even in a scenario that ostensibly falls well within the WFH regime, I still insist on a pour-over full assignment (the old belt and suspenders method of CYA). Not worth taking a risk, and the employees donāt mind signing a slightly longer agreement.
All rights is not needed (and in some legal systems not possible). But we do have a rather successful license for this kind of issue : )
Iāve actually found more often than not that judges are pretty reasonable on average, but they rule according to the law. Americans in particular think judges and courts are magic, and then act surprised when the laws they didnāt care about when they were being passed come back to bite them in the ass. My favorite (sad) story was about a man in Texas who was injured by medical malpractice and won a magnificent judgement that would cover all of his injuries, which the judge reduced to the legal maximum in the state, because that was the law. The man, confused, asked what law that was, and when his lawyers informed him, he said he had voted for it, but he voted for it to stop people cheating the system, not people like him.
Judges work with what you give them, and between mandatory minimums and tort āreform,ā itās astonishing that people donāt realize how much weāve tied their hands.
Well, I would hope that Cory analyzes such issues from a legal (and possibly public policy) point of view, and not merely placing his thumb on the scale in favor of the little guy. Sometimes, the multinational publisher is both legally and morally correct.
Am I being too naive here? 
Good point! As a copyright lawyer, I like to get the biggest bundle of sticks I can get, since you never know when they will come in handy, but I gladly concede that a perpetual, non-exclusive copyright license (or similarly appropriate CC license) will probably do the trick here.
and lawyers keep wondering why no one likes them? : P
