The creative benefits of being Politically Correct

How Sexism stifles Creativity

Because of its association with knee-jerk, perhaps undue, sensitivity, you might think that political correctness dampens creativity in groups. But a new study, forthcoming in the journal Administrative Science Quarterly, suggests just the opposite: Particularly in coed groups, asking people to be politically correct—not just “sensitive” or “polite”—leads to more creative, novel ideas.

I wonder if there was a control for the implications of the very phrase “politically correct.”

I think of it now as a sort of dog-whistle. Anyone who un-ironically says ‘politically correct’ earns suspicion from me that they may be a not-so-secretive racist/sexist/fill-in-the-blankist bigot.


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