I’m not sure how to approach this subject without lighting some fires (really not my intention), but I’m going to attempt to be as delicate as possible.
There seem to be some new writers on BoingBoing that write SEO-focussed content. The style is unmistakable to anyone that knows the field - it’s not really writing as much as it is article construction.
Now this isn’t strictly a complaint, just some feedback - but for me this completely sucks all of the personality out of the content posted by these people (who are clearly capable copywriters) - I think I’ve spotted a couple, perhaps they’re guest posters or there are new staff writers? I may have missed the introduction a new writer would normally receive.
But anyway, let’s face it the stuff you post isn’t unique, which is fine! Most of us are probably here because we like not only what you post, but how you post it - the tone it’s posted with and the context behind it. Whether that be a witty one liner from Xeni or a rant from Doctorow, none of us are here solely for the content. But this new content which actually is a bit more unique just feels so hollow. What sparked me to write this was reading halfway through a video game related post and realising quite uncomfortably that it wasn’t written by Rob - it was a moment of awkwardness - I might as well have been on a different site, it’s just really generic content (even if the subject matter was interesting).
It’s just a bit of a turn-off. I’m not going to quit and never come back (flips table) and I’m not going to stamp my feet and tell you how to run your successful website - but I wanted to share my thoughts and invite others to do the same - maybe I’m alone in this, in which case I should probably just be ignored But if not then it might be useful to hear that feedback.
Please don’t be mad at me Rob.