The odd life of Joe Camel

[gracchus]

Using kid-friendly mascots to sell toxic and destructive products and services is another tobacco industry “innovation” picked up by other horrible companies and organsations. I’ll just quote myself.

@gracchus

A reminder that every destructive organisation you can think of, from fossil fuel companies to defense contractors to anti-choicers to opioid-pushing pharma firms to the GOP (and a special shout-out to the NRA) is using the PR and marketing playbook created at the request of the tobacco industry by Edward Bernays and his successors. It’s one of the many reasons I still consider it the most deadly and evil industry in human history.