Thoughts on Design – Paul Rand’s iconic design manifesto back in print


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Ah, not Rand Paul.

More people for me to confuse, like Mitch McConnell & Mitch O’Connell, and Al Madrigal & Alexis Madrigal.

I feel like the artist Paul Rand must have predicted the existence of Rand Paul sonehow in a dada irony.


For people unfamiliar with Paul Rand, here’s a quote from him:

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

Also, I recommend a visit to

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"The great and abiding lesson of American history, particularly the cold war, is that simplicity is not the goal. The engine of everything is design. Everything!” - Rand Paul Rand


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