It does seem that way. Consider this perspective:
But in the emerging economies of the world, that’s pretty much how things already work, thanks to a growing number of deals Google and Facebook have struck with mobile phone carriers from the Philippines to Kenya.
In essence, these deals give people free access to text-only version of things like Facebook news feeds, Gmail, and the first page of search results under plans like Facebook Zero or Google Free Zone. Only when users click links in e-mails or news feeds, go beyond the first page of search results, or visit websites by other means do they incur data charges.