Honestly, I really don't care that much about gamers here. If someone is shelling out $3k for a high end machine and $50 whenever the lastest expansion of their game comes out, I think they'll be willing to pay whatever it costs for the fastest connection they can get*.
Latency is less an issue with streaming video or music (still an issue, just less of one) because of buffering. The information is going one way, and doesn't require a lot of back and forth communication.
I'm much more concerned with the basic, simple stuff we take for granted- news, search engines, blogs, online shopping. That's the stuff that doesn't need as much bandwith, but who would still be most disastrously affected by an ISP payola scheme.
Besides, I'm reasonably certain that the satelite technology will improve exponentially as demand and availablity both increase.
*Please don't take this as a shot at gamers- All I'm saying is that people are happy to spend money on the thing that's important to them. I'm a woodworker- I buy pricey, good quality tools and skimp on things like clothing (where I'm perfectly happy with WalMart quality since they just end up covered in glue and Minwax). If you're into sports, you'd probably rather buy a bigscreen TV than have a nicer car. Whatever makes you happy, is what I'm saying.