I could be convinced either way on that. There isn't a tidy "opposite" of business. Just because it isn't business does not logically make it personal. It might be personal. It might be an oversight. It might be not considered a concern for whatever reason. Maybe it's politics or legal. Who knows?
I wonder why it's not a business decision to do something about the BBS to attempt to make it more in line with an overall mission of sustainability. I'm not talking massive profit. I mean, shouldn't the thing somehow pay for itself? Only they can answer the question about how blog readership/ad clicks/store buys correlates with activity and membership on the BBS. And then the further question of whether having tiered BBS membership also supports that mission or detracts from it, or neither.
I owned another business for a while, with three other people as partners. It was never profitable. After a year, it became clear that my personal money was being used to support their fun, and their intent was never to achieve break-even or a modest profit. They were just having fun on my dime. I did give it the old pitch, "well, we really should be taking a good look at the long term here..." But it fell on deaf ears. So, I exited. They folded a few months later because they somehow never realized that being open for business (because I paid the rent) was not the same as shaping and growing the business into something that could sustain itself. I kick myself at that money lost because of my own bad choices in selecting those partners and going into that bad deal in the first place. But I learned. ( I hope, damn it!!! )
So, the reason I bring this up is that it really should be on the table. You don't ever even have to tell any of us about it... but if the BBS is being financed out of the founders' pockets... at some point doesn't that get a whole lot less realistic when they one day realize they are financing other people's fun and games and whining and bitching, and losing that money, never to be seen again?
I would personally be thinking about that. But hey: to each their own.