Originally published at: Ubisoft joins Microsoft, Sony and Nintendo in pulling out of E3 trade show | Boing Boing
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They’ve all realized that E3 wasn’t worth what they were spending to be there - the pandemic pause really let it sink in. E3 had already gotten out of control, going from an overheated industry press event to some sort of weird semi-fandom thing, with astronomical prices for spaces, for very little benefit. (A game company I worked for once tried to take advantage of E3 by essentially setting up a booth outside the venue, on the street in a bus, because the publisher didn’t want to spend the money - and it wasn’t even worth the gas cost to drive the bus down from the SF Bay Area.)
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Pour one out for E3.
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Ubisoft now plans to hold its own conference to checks notes… unveil 14 different Assassin’s Creed games and literally nothing else.
At this point they get trounced by Devolver.
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The industry right now: “E3 is dead, long liv… actually no, forget E3, it kind of sucked. Check out our press event.”
I suppose this is part of why E3 is going away - AAA publishers can’t afford to make anything but sequels to long-running franchises, and those really don’t require an E3 type event to explain what the games are. Everyone already knows.
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