Verizon's super bowl ad tries to paint their relationship with firefighters as good. Spoilers: in reality it's not

Verizon’s marketing strategy for the Super Bowl will revolve around two of the carrier’s favored advertising themes from last year: first responders and 5G.

The largest wireless carrier said on Friday that its TV advertising during the remaining NFL playoffs and the Super Bowl will again take up the cause of promoting first responders like firefighters and EMTs, while adding a plug for its new super-fast 5G technology. In one commercial, for example, the carrier will show firefighters using 5G technology to obtain visual imagery during a smoky fire.

One hitch with that

And yes, they tried to do the same apology last year also


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