Originally published at: https://boingboing.net/2020/12/15/video-about-pepsis-deadly-number-fever-campaign.html
…
Between this and guy who actually tried to redeem the requisite number of Pepsi points for a fighter jet, they not seem to have had a good time with ad campaigns in the 90s…
10 Likes
If Coke can turn an apparent failure into a huge victory (the rollout of “New Coke” combined with the subsequent return of “Classic Coke”) then it stands to reason that Pepsi can turn a huge success into an embarrassing failure.
And I’m not choosing sides in the Cola Wars here, they’re both just fancy sugar water to me.
3 Likes
This story from the 90s has a distinctly 2020 “there’s no way this is real” feel to it. They were ahead of their time, I guess.
1 Like
I thought the deaths would be attributed to excess Pepsi consumption until I rtfa.
4 Likes
Pepsi deployed their naval forces and restored order. Philippine strongman Duterte has claimed that Pepsi’s brutal military efficiency inspired his political career.
1 Like
A lot of things can be deadly in the Philippines. For example, singing “My Way” at a karaoke bar.
7 Likes
Damn. I’d hate to see how they handle a rickroll.
7 Likes
Dear lord. Imagine what that would have done to the economy. I don’t know how much the claimants were supposed to get if they won (tldw), but that’s a lot of wealth distribution.
Was that their choice or Pepsi’s?
I’d suspect that even Pepsi is a more nutritious way to start your day.
3 Likes
“Rock and roll and cola wars, I can’t take it anymore” -William Joel
3 Likes
All I wanted was a Pepsi cap. just one Pepsi cap.
4 Likes
Is boingboing deciding that recycling really old, already covered stories is something new?
This topic was automatically closed after 5 days. New replies are no longer allowed.
