Since the picture says "Viral Mill's have no soul" and you say
then the assumption is that boingboing is a viral mill like buzzfeed or upworthy?
I don't see that.
Its a shame that sharing on the internet has been co-opted as a business model, but that doesnt mean that anybody who shares is deliberatlely being deceitful about the reasons they are sharing as are buzzfeed and huffpo.
Seems to me that you are saying that upworthy is the thing we should measure these things by and boingboing is just following along, yet that's just not true.
I might be reading too much into your comment but its so short that if I didn't read anything into it there would be no meaning in there at all. And I'd have to be very culturally isolated to think it was an actual question.
Some sites have a business model based on pageviews, they will do anything to get views like post links that read "Yo won't believe this shocking secret..."
Some sites have a voice that draws people's attention. Though its filled with linkbait and its part of a "viral mill", I would not say cracked is a viral mill since they rely heavily on original "content".
The saddest thing is that once you grant that the buzzfeeds of the world are the standard against which you measure things, then there is really no way out is there?
If it talks like a duck and it walks like a duck, that doesn't mean it's not something disguising itself as a duck, that is to say, "Viral Mills" dress up like honest blogs, not the other way around.