The memo reads like every media strategy for politics, a product intro or a brand written in the last 13 years. The DNC strategy has been mobilize the reliables, motivate the middles/undecided, and not waste time on the right wing. Which is sensible, and looks like a bubble. But everyone lives in a bubble, because nobody has time to both consume and process the vast daily production of news, commentary and reaction. We self-select for media, friends, jobs, neighborhoods, politics because most of us spend some time evaluating the whole, figure out which ones work for us, and move foreword. We all curate; refusing to recognize that is a blindness to human nature.
The commentary… sigh. Does he really think that the news media, who compete with each other, every book and movie and TV show, and every game from candy crush to WoW, would consent to cooperate well enough to implement intentional collusion to deceive? And that none of them would decide to scoop their competition by exposé-ing all those other media houses? If so, I have a bridge and a gold field and an original, signed First Folio in Shakespeare’s own hand, with a tavern bill enclosure signed by Kit Marlow, that I am willing to part with, relatively cheap.
I suppose even Russia and Wikileaks apologists think they have a coherent train of thought.
I may be grumpier than usual.