Which is why I absolutely cringe when I see people using any sort of toolbar addon like google/yahoo/whoever search. And as much as I’m a fan of big data, I don’t know that we’ve adequately thought out how to keep things truly anonymous, or even if that’s possible anymore.
Time used to be that I could take a ride on the M/C and essentially get myself lost on good roads for many reasons, not least of which was that feeling of being away, outside the box of communication and, for the most part, in my own private space. I was a late adopter of cell phones because I didn’t want to be so easily contactable (or traceable), and I didn’t want to be required to remake the decision to be in a private space every time someone called–do I answer this one or do I kill the chime? Technology has been and now continues to be used to erase whatever thoughts of privacy we once had, and the tendrils of big business continue to work their way into our lives such that the lack of privacy is a foregone conclusion, and all of it commodified to eke out the last sliver of cash we might have.