I watched the Frontline show, and I kept thinking "This was all discussed on Slashdot in the 90s as it happened." We techs knew about the secret extra switch centers inside AT&T and the NSA's involvement with encryption (seemed good) and even the FISA court revolt... but nobody cared but the techs.
Just like computer games, this surveillance capability was predicted and designed in the 1960s and we knew it was coming. Notice how many techies avoided Facebook/Twitter/etc? If it's possible, it will happen as soon as someone puts enough money down. So we knew about this for decades (no real proof, but...)
As long as we (the Public) thought that it only affected us personally... well, we got used to that with Facebook and just laid back a bit. Now that Business is affected - NOW we see some outrage.
US-owned tech goods and services are going to be much harder to sell. This is actually a trust-based market, and it always takes many years to win back the trust of your customers. Ask China about that.