Ahh, now I see. I had a K-cup brewer that died after several years, and was replaced last year with one of the newer Vue brewers (which, while it doesn't make the best cup of coffee, still makes a far better cup than the K-cups do). However, it seems like the Vue cups have had a hard time gaining traction with the public, as most grocery stores don't sell them (though they do stock K-cups), and I end up having to go to stores that sell the Keurig brewers themselves or ordering them online.
I got an email about the new "Keurig 2.0" machine just the other day, which seems to be the first machine to include the new DRM. This machine accepts both the K-cups and Vue cups, which I figured was a move by Keurig to save their Vue cup business from failing. Interesting that this is the point where they also choose to make their first movie in a DRM war.
Also, considering that this new brewer is supposed to accept all of the K-cups and Vue cups made to date, I wonder how they're making this work? Did they start adding the DRM paint (or whatever) to their coffee pods a long time ago, in anticipation of this move? Or are there people who are going to buy this machine and discover that a bunch of their existing coffee pods don't work?