In my Brave New World you are chipped at birth with a device implanted into the skull, such that the chip cannot be removed without major surgery later in life. The chip is used to track you, to act as an internal taser for the police to control civil disobedience, to induce seizures in political dissidents, and to release endorphins and oxytocin on proximity or purchase of well loved brands. The rights to induce chemical stimuli in the minds of the population are sold to the highest bidder, to raise state revenue. Hormones are secreted via GM cells grown on the chip surface. It’s maybe a good job that I’m not in charge of public health (yet) but I do have a Kickstarter for this…