Easily! Nothing comes easily! Youâll never get an apartment like that without a basic grasp of grammar.
Easily does it.
Standard grammar is for the plebs. Real economic Ăźbermen construct their own grammatical realities.
His affect isnât dead enough. It still looks like thereâs an element of curiosity and wonder in his eyes and manner as he looks around the empire he built.
Unless some of those were the âbeforeâ pictures.
Redrow, a luxury apartment builder
Huh? Evidently âluxury apartmentsâ are in their portfolio, but thatâs hardly Redrowâs core business. Theyâre one of the UKâs main builders of generic ânew-buildâ housing estates; the sort of thing that gets called âexecutiveâ but is bought by lower-tier managers rather than oligarchs! They do âaffordableâ housing, too, though I wouldnât say they specialise in that either.
have made this creepy, completely dystopic, half-American Psycho advert
No, a marketing firm who presumably know their target customers have made an advert. Surprising?
Iâd better mention that Iâve no particular interest in defending Redrow - my only connection is that the company was founded near my childhood home, so Iâve happened to notice the name as the companyâs grown.
Think different.
In the words of Ringo Starr, âit doesnât come easily.â
Try to figure out when this is supposed to be - the guy has a smallish CRT display on his computer, and uses a candy bar Nokia dumbphone. But the Shard seems to be visible in the distance.
Donât savvy me bro.
I dunno. Usually, when I finish watching pompous commercial douchebaggery like this I vocalize âAhâŚFuck you!â
I just did so. Twice.
Thatâs because heâs worked for his fortune for 15 years even if he still only looks 30. Vampire I tell you.
No. Not surprising. The fact that I trust marketing firms to know their target customers is what makes it so shocking to me.
Because, letâs face it, the ad is creepy and completely dystopic. If this is what the adâs target audience identifies with, then that target audience is something to be afraid of. And donât forget that they have money and power.
My first thought while watching this was, âThey never watched America Psychoâ; then, âThey saw American Psycho but misconstrued it as utopian rather than ironicâ, and then it occurred to me that enough money must make one oblivious to irony.
Would anyone find this creepy (as opposed to just being annoyed that rich people get to have nice apartments in cities with good public transit yet still use taxis for some reason to avoid rubbing shoulders with the rest of us) if werenât for âAmerican Psychoâ (especially the film version where the visuals are quite reminiscent of this ad)?
No, but that doesnât stop it from being creepy and dystopic - in fact, it makes it more so, because of the possibility that they do know their target customers.
I havenât seen âAmerican Psycho,â and this is still incredibly creepy, if for nothing else the narrative they present to which they think their target audience will respond positively. (But the rest of itâs pretty creepy, too.)
Yes.
Just because that book and movie were good at amplifying the creepiness thatâs latent in this kind of repitilian masculinity doesnât mean that no one could see it before. Nor that no one can see it without having even read the book or seen the movie.
Ikea furniture, knock-off Sonneman arc lamp and a coffee table centerpiece that can only be a scented candle from Bed, Bath & Beyond. This is the dream home of a middle-manager from Des Moines.
As they said on Archer: âTrust me - whoever decorated this condo is not in heavenâ.
To look out at the city which could have swallowed you whole, and say âI did this.â
Unless youâre Christopher Wren, no you fucking didnât, you delusional nutter.
Perhaps heâs Neo.
