You pay for Google products with your personal information and privacy. It's a fee that's invisible to most consumers and the cost isn't immediately apparent.
It's an over dramatic comparison but it's a bit like selling your soul, you get an immediate benefit right now and push off the consequences for later. you get your free software now, they trade your personal information to the NSA later.
I really like Google. I like the products, the people, the work environment they've created...did I mention the people? It's an amazing business. They have a well thought out code of conduct but I worry that it's more aspirational/inspirational than functional.
Google's own Hippocratic Oath of "Don't be Evil" is being undermined left and right and I think it's primarily a problem with scale and the driving spurs of capitalism.
When Microsoft has ground to criticize your operations, it's time to get introspective.
What I'd like to see at Google, and other giant companies, is a team dedicated to fighting evil. A small department with the sole purpose of being critical of company practices and advocating for greater good within their own system. A team of Jiminy Crickets hopping all over the place and fixing things.
Maybe that already exists? If it does, they need to be more autonomous and more public and more critical. A big business has many facets and to know that there's one group advocating relentlessly on the public's behalf from within would be reassuring.