Is it April 1st, not January 1st?
What a pointless, petty stance to take. How are you even going to refer to companies like BP and IBM? Bp and Ibm? bp and ibm? Why make an exception for things that are named after proper names like McDonald when the act of naming a company or a product makes it a proper noun by definition.
boing boing and cory doctorow have been going down in my estimation for a while. This is just the comical icing on the cake. If you don’t want to give free column inches to products, don’t write about them (including makie dolls). Then boing boing’s page will become even more overrun with paid content than it is currently - is that what you’re aiming for? No mention of your company unless you pay me. Good luck with that.
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