Well, looking in the other hand, Brazil is 05th place on countries with incidence of lighting storms. That raises the probability of getting hit.
Add to that the fact being a tropical country, there`s more people outside.
I do agree at some point that industrial ways to do agricultural/outdoors jobs could minimize the number of cases, however lightnings are not hitting farms only. Aprox. 1 week later the death mentioned on BB`s article, a tree busted into flames after getting hit.