In the article you state that you use Twitter! Use of a product is also an implicit endorsement of it, no matter if we want to admit it. It is not us vs. them. It is a group process. To build a better form of social media requires change. It is also a well known trope that one way to affect change in a capitalist system is to stop the flow of capital. In my own life I have discontinued use of technology that uses similarly invasive methods to garner personal information that is converted by advertisers into money. Google, Twitter, Ebay, Amazon, are all companies that disseminate and sell our individual information to advertisers. Gender is just another classification system utilizied for motives of gain and profit. Be it gender, socioeconomic status, or whatever ways algorithms define us as people, it all still takes our participation to perpetuate the process that is highlighted within your article about the specifics of technologic gender catagorization.