Because this is gonna work out well for themā¦
Theyāre claiming that they discussed it with those who did invent the challenge and are doing so because of for-profits jumping on the bandwagon.
Donāt know if thereās actually any truth to that, though.
It would be really sad if this sparked a boycott.
So now we need to fight ALS in more ways than one? 
Is there a Creative Commons equivalent for Trademark? IF ALS trademark it AND they then promptly turn around and say they donāt care who uses it as long as itās not for profit then good on them.
Otherwise; fuck 'em.
Perhaps they can get a cross-marketing deal with the Komensā¦
ALS Ice Bucket Challenge For the Cure brought to you by KFC.
Itās about time somebody put a stop to all this ice-bucketing. Do you realize how much work it is putting up with all this insufferable self-righteous tomfoolery on my various feedsā½
Good work ALS; shut off the faucet, err, ice-buckets!
This is disappointing. It causes me to wonder how much of my donation will go to legal costs instead of actual research.
Then again, there is this:
Iām not understanding; who should own the trademark for ibc?
Maybe a better question is why in the world does anyone need to trademark the IBC?
Makes me glad I havenāt done it then. Donāt see how dumping ice water over my head will help ALS research.
During the whole Race for the whatever, I asked a friend at work if the Komen Foundation would be happy if a cure was found or if they only cared how much money they can rake in? She didnāt have a answer for that.
Because it prevents other charities from using the term and thus diluting āthe brandā. (At least, that seems to be the Komen"for a cure" logic)
The act itself doesnāt do squat, beyond drawing attention to the participant. Itās the verbal request from that participant to donate before or after the act, coupled with the nomination of others, compelling those nominees to do the same and essentially causing a gradual signal boost.
On one hand, itās effective because people donāt want to be āthat assholeā who doesnāt go through with it. Itās essentially a guilt trip that forces the challengeās spread. On the other, it risks falling flat on its arse when people canāt even get the verbal part right. Someone I know did it and asked people to donate, but completely failed to specify the charity.
Yeah, it would be a real travesty if some other crippling disease non-profit got donations from people dumping water on themselves. 
From the article:
There are more crowd-friendly ways to reduce the harm of fraudsters who want to cash in on the ALS campaignās high profile.
Could someone elaborate on that, please?
My initial reaction was unfavourable towards the ALS Assn too, but what would be a better, legally-foolproof way of preventing parasites cashing-in, which wouldnāt prevent other āgenuineā IBCs?
Alās challenge? All I know is that Al must be raking it in.
Iām starting Oldās challenge suggesting you send me $100 and dump a bucket of lime Jello over your head on camera.
That is one way to go about killing the golden goose. Itās like getting a trademark on last seasonās dress. It shows how little these corporate types know about internet culture. But what is the real shame is that they take the fun out of the enterprise. They couldnāt just leave it alone.
This dowsing oneās self with very cold water reminds me of bathing in Ethiopia, on days when running water (also cold) wasnāt available.
Dipping into freezing water is a pretty standard charity event in Canada. Some people just do it for fun or to celebrate the new year too.
