ALS Association files trademark for Ice Bucket Challenge, but didn't create campaign




Because this is gonna work out well for them...


They're claiming that they discussed it with those who did invent the challenge and are doing so because of for-profits jumping on the bandwagon.

Don't know if there's actually any truth to that, though.


It would be really sad if this sparked a boycott.


So now we need to fight ALS in more ways than one? frowning


Is there a Creative Commons equivalent for Trademark? IF ALS trademark it AND they then promptly turn around and say they don't care who uses it as long as it's not for profit then good on them.

Otherwise; fuck 'em.


Perhaps they can get a cross-marketing deal with the Komens...
ALS Ice Bucket Challenge For the Cure brought to you by KFC.


It's about time somebody put a stop to all this ice-bucketing. Do you realize how much work it is putting up with all this insufferable self-righteous tomfoolery on my various feeds‽

Good work ALS; shut off the faucet, err, ice-buckets!


This is disappointing. It causes me to wonder how much of my donation will go to legal costs instead of actual research.

Then again, there is this:


I'm not understanding; who should own the trademark for ibc?


Maybe a better question is why in the world does anyone need to trademark the IBC?


Makes me glad I haven't done it then. Don't see how dumping ice water over my head will help ALS research.

During the whole Race for the whatever, I asked a friend at work if the Komen Foundation would be happy if a cure was found or if they only cared how much money they can rake in? She didn't have a answer for that.


Because it prevents other charities from using the term and thus diluting "the brand". (At least, that seems to be the Komen"for a cure" logic)


The act itself doesn't do squat, beyond drawing attention to the participant. It's the verbal request from that participant to donate before or after the act, coupled with the nomination of others, compelling those nominees to do the same and essentially causing a gradual signal boost.

On one hand, it's effective because people don't want to be "that asshole" who doesn't go through with it. It's essentially a guilt trip that forces the challenge's spread. On the other, it risks falling flat on its arse when people can't even get the verbal part right. Someone I know did it and asked people to donate, but completely failed to specify the charity.


Yeah, it would be a real travesty if some other crippling disease non-profit got donations from people dumping water on themselves. wink


From the article:

There are more crowd-friendly ways to reduce the harm of fraudsters who want to cash in on the ALS campaign's high profile.

Could someone elaborate on that, please?
My initial reaction was unfavourable towards the ALS Assn too, but what would be a better, legally-foolproof way of preventing parasites cashing-in, which wouldn't prevent other 'genuine' IBCs?


Al's challenge? All I know is that Al must be raking it in.

I'm starting Old's challenge suggesting you send me $100 and dump a bucket of lime Jello over your head on camera.


That is one way to go about killing the golden goose. It's like getting a trademark on last season's dress. It shows how little these corporate types know about internet culture. But what is the real shame is that they take the fun out of the enterprise. They couldn't just leave it alone.


This dowsing one's self with very cold water reminds me of bathing in Ethiopia, on days when running water (also cold) wasn't available.


Dipping into freezing water is a pretty standard charity event in Canada. Some people just do it for fun or to celebrate the new year too.