That would depend on the virgin?
From a strictly food point of view, there is a big difference between ‘extra virgin’ and ‘virgin’ based on the entire process of harvesting to pressing. It has to be cold and from fresh olive pulp. It is also slow, versus fast, which creates in itself heat.
Having lived in the Tuscany for some time, I had the privilege and joy to be present when - what goes now as organic farmer - the family of my friend did the pressing. BTW, there is a simple method of finding out if You have indeed ‘extra virgin’ olive oil in front of You: taste it like wine. Take a good sip and swish it in Your mouth. You will note the difference, no doubt.
And yes, I was a bit facetious with the other virgin.
The fact that they put “Sunflower Oil” in dark green letters so it almost disappears into the background exposes just how deliberate they were being with their dishonesty.
The normalized fraud and adulteration in olive oil (and for that matter, in honey) should be a strong and prominent argument against libertarian ideas.
In particular, it should stand as a stern, empirically tested, experimentally verified rebuke of blanket pronouncements and default assumptions that deregulation is always good, that markets are always the best way to allocate resources, that markets are capable of regulating themselves.
I think you have to know the producer rather than just trusting the label, and the shorter the chain from the grower to you, the better. (Shorter in both distance and number of hops.)
Although the biggest problem with olive oil is that you can’t trust the oil from Italy to actually contain much, if any, olive oil.
Since the writeups I have seen of the problems with not-olive oil being peddled as the real thing have all specified corrupt oil companies in Italy as the biggest source of the problem, I now take care to always buy my olive oil from countries other than Italy.
The good news is that, unlike EVOO, which is terribly overhyped, the scammy oil blend can still be used for any cooking or frying application without turning into bitter, acrid smoke. EVOO is for salad dressing and finishing dishes. Not for cooking. Which is why I don’t mind paying for the good stuff. I’m only using a couple tablespoons at a time. Each bottle lasts several months. If you don’t try and skimp on quality ingredients, you won’t get scammed.
Technically, lard is rendered animal fat. No need to hydrogenate it unless you’re adulterating it with vegetable oil. Although it’s hard to get it without preservatives, preservative-free lard does exist (it has to be stored in the freezer if it’s not going to be used quickly)
Crisco, or “Shortening,” is the non-animal substitute, and yes, that used to always be hydrogenated.
Hot darn, another Twain fan! Thank you, I was just about to post something about this myself. It proves there is nothing new under the sun, even in the realm of fraud.
I thought it looked like the plaintiff was paying a premium price but seeing the close-up it seems he paid $8.19 for 68 Fl. OZ. which defense might argue no one in their right mind would believe is EVOO.
Still, Iberia Foods should be taken to the cleaners for what was an obvious deception.
Interestingly, the same plaintiff through the same firm has filed a class action against an Amazon marketer of himalayan salt lamps which claimed they purify the air & other BS.