I never noticed Google’s AMP until BoingBoing implemented it, and it is not good. It has crappy layout, weird behaviour on my iPad and on my Nexus phone, and doesn’t even take effect consistently. It makes me less likely to click on a link.
It’s less happy mutation, and more unhappy cancer. And I am not alone in my opinion. I see John Gruber over at Daring Fireball feels as I do, so I will let him say what I feel and recommend reading the article he linked to: https://daringfireball.net/linked/2017/05/20/gilbertson-amp