A couple of thoughts on this…
First, “political correctness” is mostly meaningless. It’s used almost exclusively by social conservatives to describe liberals’ reactions to things. Conservatives are every bit as likely to demand boycotts in my experience, and every bit as likely to form a horde that gloms on to something and says, “I’m offended.” But their definition has morphed from making fun of people who demand the use of “differently abled” instead of “disabled” or “mentally handicapped”, to today, when some of them just want to be able to spew vile, racist bullcrap in public and be congratulated for their wit.
And second…I honestly think there’s something to “political correctness”. It goes so weird when the mob mentality kicks in. I mean, take the “Blurred Lines” controversy. Anyone remember Robin Thicke? Anyone? *crickets* Anyway, when a handful of people decided the lyrics were “rapey”, I think of all the time and energy expended getting the song banned. When people like me said, erm, yes, well, first of all, what about the line, “the way you grab me”? Isn’t she the one assaulting him? Well, no, he’s a man and she’s a woman. Oh. Well, that’s wrong, but…okay, what about hiphop? Yes, well, he’s a white man. So…does that mean that he should know better because as a white man he’s inherently better? Well…no, what they meant was that he has more influence…yes, well, get back to me with that when someone makes a major motion picture about Thicke and Apple makes him a billionaire.
*clears throat*
But there have been other examples as well, especially someone like Justine Sacco, who didn’t even get a chance to give her side before the horde got her fired.
And I’m assuming that’s at the core: media companies are weary of the cycle of someone taking great offense at something so small, and being forced into the unwinnable situation of either ignoring the angry mob, or apologizing which is an admission of some sort of guilt. And so we get “safe” entertainment.
And the PC machine gets it wrong sometimes. No, really, it does. I feel fortunate that I was in a school district that allowed Catcher In The Rye and The Adventures of Huckleberry Finn. I think it’s beyond offensive that such a progressive 19th century literary classic is banned for being “racist”.
You know, I can publish anything I want, on my own. But since I have no pre-existing audience, I’m not going to sell many copies. I could write the next great American novel, but if my marketing campaign is unsuccessful or I can’t afford one on my starving-artist budget, it will languish; and to keep this in BoingBoing territory, if Xeni posts “OMG LOOK AT THIS CUTE KITTY. JUST LOOK AT IT.” BB will almost certainly make more money on that post than my self-promoted book that I spent a year on. (I did no such thing, just an example.)
I’m pretty certain that if JK Rowling had chosen to self-publish, we never would have heard of Harry Potter. The mere fact that it was published at all was literally just pure dumb luck, but the way we knew about it was that her publisher promoted the hell out of it.
I mean, don’t get me wrong, there are self-promotion successes, but that market is saturated. I’m betting that for every Wool, there’s 1000 decent scifi stories we’ll never see, languishing on Amazon.