Apple brought back Braun design, but Google is bringing back Olivetti

I agree that there is room for a wide range of design styles and that different styles actual lend themselves to different applications, whether buildings or laptops. Different styles have their places.

As far as IBM goes, their thinkpads are the durable utilitarian workhorses of the tech world and people sing their praises from far and wide.

IBM France Research Centre

(credit)

AS/400

Also, the z14 looks like it might have an analog in architecture (perhaps even brutalist architecture), but I can’t find it

(the sleek cover conceals this sort of thing)

The aluminum top units that might have something to do with power do have more than whiff of “brutalist” concrete to them.

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Heresy, innit??

GE lampshaded this brilliantly in its “Owen” ad campaign. I love this one so much:

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