This could be good for napping. There have been times that I lived a ways from my job and had run myself short on sleep. A nap on my lunch hour or in the break during a split shift would have been a lifesaver. But to go all the way home and back would have burned all of the time that could have been for napping. I actually rented a cheap motel room not far from my job for this purpose a couple of times. I had to pay for a whole night even though I just needed it briefly. And the room was less beautifully appointed and safe and such as the ones on this service might be for the same price.
I wonder if it also allows for showering. I've totally had times where I'd pay that kind of price to be able to take a shower in the middle of the work day. Times when I'd had a messy day at work or was worried that my deodorant wasn't up to the task, etc. But driving home wouldn't leave me enough time. But if I could just duck in and shower and get back on it, my whole day would be so much more pleasant.