Never tried that one. Honestly while I have enjoyed the brews that Brooklyn has made; they are simply way over priced in my area. I tend to put a cap of $15 for a 22 and I do mainly buy 22’s.
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You saying this pedal presents an issue?
I tend to be turned off by such crap. I feel like if most the time/energy/money is spent on trying to come up with a marketing gimmick there isn’t much time/energy/money leftover to create a worthwhile product.
The Brewery nextdoor has a “bikini blonde” Their coconut porter used to have some text about sunkissed/tanned women. They do a chili version of the bikini blonde called “hot blonde”. I find all those things fairly tame though I have noticed they seem to be dialing back the use sexism in the marketing (all new logos that are more stylistic).
I’d hate to see the world get “white washed” in some puritanical crap… but some of the blatant sexual imagery gets old/stale/insulting after awhile. Yes as a dude it’s insulting to think I will want to buy your shit just b/c you put tits on it.
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Except rabid French dogs.
Yeah, but ‘raging bitch’ is obviously not about a dog.
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That’s true. There have also been traditions of using ethnic groups as sports mascots. I think that naming and personifying beers as women is the same thing. Traditions are not exempt from racist, sexist, or homophobic influences.
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I kind of hate it until I get down to actually brewing things. Lots of chemistry and math. But it fairly easy to make good beer. Making great beer is hard.
I’d recommend sticking to 3 gallon all grain brew in a bag. The Brooklyn brew kits a great way to get going cheap. Northern brewer seems to have a big variety of near identical kits (but different styles). It’s the hottest thing in home brew right now. And if it had been a thing when I first started I wouldn’t have put it away for 10 years. I have a few batches going now. Sort of a last hurrah to see if I wanted to hand me down my kit to a friend. I totally screwed up a stout, though I’ll find out how badly in two weeks. I have a kolsch going rather well so far. And a pear Mead that may be terrible.
Pick up a copy of John Palmer’s how to brew. Or read it free online. Kind of the homebrewer’s Bible.
Those are the sweeter more alcopop style ones people often complain about. Hell Woodchuck is the original in that regard. Though I like strongbow. Angry orchard is a bit better, than both. But it’s got shit loads of residual sugar, even the dry one. Syrupy. Check up thread there’s some nicer ones mentioned. And there are some nice wine like still or champagne level carved ones out there from domestic wineries these days.
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No more Santa on Christmas Ales?
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Thanks for speaking up on this. It’s appreciated!
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The Brewers Association doesn’t have the power to be draconian.
Exactly. They are the business of promoting independent craft breweries. They do offer guidance in regards to marketing:
"Beer advertising and marketing materials should not:
…i. contain sexually explicit, lewd, or demeaning brand names, language, text,
graphics, photos, video, or other images that reasonable adult consumers would
find inappropriate for consumer products offered to the public;"
But they are not an enforcer.
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Unfortunately, what often is labeled as “sex” in our culture is sexist. Another poster here pointed out that almost all of the innuendo and imagery are expressly created to titillate men at the expense of women. There is virtually no equivalence in the number of jokes and images made for women or at the expense of men.
That’s sexism.
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Doesn’t it depend on the kind? Woodchuck granny smith is way sweeter than their other varieties.
Still this was more like 15-20 years ago when I actually drank more than a handful times a year, and there weren’t that many options. Angry Orchard wasn’t a thing, or it wasn’t in my area. Strongbow was at the local Irish restaurant.
I don’t disagree. However, if the goal is really to crack down on sexist labels, they should state that directly and base the criteria for banning the label on that. As it is, the description can/will be used to censor any label with adult content. This, at least to me, undermines the proposed goal.
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I’m not sure if you’ve read this thread all the way through, but even here there is no consensus on what constitutes sexism, nor is there in our larger culture. Some posters denied the existance at all.
If you really agree with my point that sexism is often conflated with “sex”, than how can we expect anyone to change anything?
Are we really losing anything when brewers stop using Jr. High humor to name and label their beers?
I don’t think so.
Edit: and remember, they can still make anything they want, they just can’t use the association’s seal on their packaging. That’s a far cry from censorship.
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The Brewers Assoc cannot ban beer labels. You should check with your Federal, State and local obscenity laws and regulations. If you want to make a change contact your local representatives.
Related: Porn mags used to be sold ‘covers out’ in the open. People complained to politicians, laws were passed and now they are either behind the counter or have cover blanks in most locals.
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Wow. I guess you blew right by the part of my post where I acknowledged the problem women face, recognized that the policy was a request for respect, and stated that was a good thing. Had you read that, you might have understood that my ambivalence is not that the objectification of women is a good thing but rather that I don’t want my local microbrewery having to answer to some national organization about how they run their business.
So, to be clear, I agree with the intent of the policy and agree that the national association has every right to say who can use their names and logos. The devil is in the details. Who gets to decide what is objectionable, a lawyer from LA, someones grandmother, or perhaps a Mormon deacon? They could prohibit any depiction of a woman on the label at all. That at least would be an objective standard. Oops, can’t do that. That’s discrimination. No matter where you set the bar, someone somewhere is going to be offended.
I’ll end with this observation: the greater the orthodoxy you demand from those who support your cause the fewer there are who will meet your standards. Demand too much from you supporters and soon you’ll have none.
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I’m not saying it is ever easy, but the word “sexist” does have a clear definition that includes: stereotyping and discrimination. Sexual and lewd, on the other hand, are much more subjective - and have been used throughout history to censor great works of art (not that I am saying this is censorship … or that any of these labels are great works of art).
I guess my real point is only this:
If the goal was to honestly crack down on racist marketing - they would use the term “racist” - not another, more subjective term. As others have mentioned here, this seems less like a concern to stop discrimination, and more like a way to say no to any label they don’t like.
Please explain how that translates to beer names and imaging, and what rules you would ask brewers to adhere to.
I explained what I supposed was the reason for the vague wording, as did the other person who replied to you saying:
I don’t see it that way. I see it as a good faith attempt . And I am glad for it.
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The beer I am reminded of is Lagunitas’ Little sumpin’ sumpin’. Not “locker room talk”, but I guess “bar talk”.
The main gag is the name of the beer, which you have to speak aloud when you’re ordering it. The gag hardly suffers without the woman on the label, since the gag itself is not gendered.
What’s your take on drinks with suggestive names like this or “Sex on the Beach”, etc?
ETA: If I was unclear, the woman on the label is sexist, and I wouldn’t miss it.
Yes, I completely agree with you on the reason for the vague wording: they want to crack down on sexual imagery - not just sexist imagery. I just personally think that this is a bad thing.
