Calgary malls caught secretly using facial recognition to characterise shoppers' age and gender

#1

Originally published at: https://boingboing.net/2018/07/28/chinook-centre-market-mall.html

2 Likes
#2

Déjà vu: https://boingboing.net/2018/07/26/canadian-mall-caught-collectin.html

4 Likes
#3

Lol it’s cute you think this isn’t being done almost everywhere by every retailer.

2 Likes
#4

This is a very big industry. You probably can’t go into any major mall in the US and not be subject to in-store analytics.

#5

Relax, all they want to do is optimize your shopping experience, citizen.

2 Likes
#6

It’s only a matter of time before they take this to its logical conclusion and link the (doubtless poorly secured) facial recognition data to social media profiles. I’m sure black-hat hackers are eagerly anticipating the opportunities.

#7

Exactly. Isn’t this basically what it was built for (outside of gov applications, that is)? Since the time facial rec came around I thought it’s been an open secret that identification and tracking in retail outlets was a major application.

closed #8

This topic was automatically closed after 5 days. New replies are no longer allowed.