Calgary malls caught secretly using facial recognition to characterise shoppers' age and gender

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Déjà vu:


Lol it’s cute you think this isn’t being done almost everywhere by every retailer.


This is a very big industry. You probably can’t go into any major mall in the US and not be subject to in-store analytics.

Relax, all they want to do is optimize your shopping experience, citizen.


It’s only a matter of time before they take this to its logical conclusion and link the (doubtless poorly secured) facial recognition data to social media profiles. I’m sure black-hat hackers are eagerly anticipating the opportunities.

Exactly. Isn’t this basically what it was built for (outside of gov applications, that is)? Since the time facial rec came around I thought it’s been an open secret that identification and tracking in retail outlets was a major application.

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