When can we get some proper terminology getting in here? If there's no gameplay, then it's not a game; a game without a player isn't even an interactive movie. The term you're looking for, in fact, is indeed a movie. Now if you're talking a game that's mainly meant to be seen as art rather than something fun or entertaining, I'm inclined to say interactive experience. Course the line can be blurred a little bit, I'd probably consider the works of Jason Rohrer to be games, although some of them like
There's nothing wrong with a work being either of those, but it's a bit mad to get offended when people buy something that was advertised as a game, and then complain about it because they didn't understand your rather bizarre definition of a game.