Originally published at: Crayola receives trademark on the earthy scent of crayons
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I’m wondering on if they are going to try and market the scent itself. Maybe capitalize on some youthful nostalgia. Maybe as a perfume or cologne, but perhaps more so as a a scent to pump into the air in a store.
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sniff “Hey babe, you wanna come back to my place and draw pictures and hang them on the fridge?”
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Seems like a hard thing to trademark, exactly. I mean, there’s a whole industry that makes offbrand perfumes and they’re almost never prosecuted. Heck, you can even buy candles that reproduce the smells of Disneyworld (feel free to Google, not sure if a link would cause an issue) that, I will say as a buyer, do a really good job of nailing it.
Whatever other evils Crayola might do, I really have a lot of happy feels for them thanks to their “colors of the world” line. My granddaughter being easily able to color her face in on self portraits is pretty cool.
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I remember a television ad campaign for one of these off-brand perfumes that explicitly said something like “did you know that you can’t patent a scent? Try our product, which smells remarkably similar to Chanel No 5.”
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Will the couple of people I’ve known who naturally smell like crayons be open to trademark infringement suits?
What? Big Crayon throwing its weight around again! This will not stand, Harold will see you in court!
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Forget the scent. I want to know when they’re gonna trademark the taste.
Oh, come on. If you didn’t chew on at least one Crayon when you were six, then you lack a certain curiosity about the world.
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This won’t stop me from sniffing markers. Your move, Crayola.
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So they are going to force other companies to include chemical smells just to avoid infringing on the ‘trademark’ smell of wax and pigment (how recent is this inovation?), which is for their customer base probably the least observed aspect of their product.
Who can tell what a scent smells like on an objective level? It’s a subjective process where the results depend on your sense of smell, your physiology and even your state of mind.
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I suspect objectively you could analyze the chemical composition of the aromatic compounds. That said though, my understanding is trademarking a scent isn’t really something normally done. Perfume manufacturers seem to mostly rely on trademarks for their brand identity and just good ol’ fashioned trade secrets for the composition of their actual scents.
I think you’re right.
It’s still a crappy idea to trademark a smell.
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