Continuing the discussion from Hedge fund manager buys drug company, raises price of pill from $13.50 to $750:
Nothing in that definition implies government. CNT-AIT in the Spanish Civil War are probably the most prominent example of non-government socialism.
To what exactly? Whatever it is rebranded to will still be tainted in the eyes of most people who are opposed to socialism.
I have seen the same arguments around anarchism. Communism and socialism are tainted by the dictatorial state communists, Libertarianism will confuse people who are used to Libertarian Capitalism and unfamiliar with the older Libertarian Comunism, Anarchism suggests terrorism and is also being hijacked by Lib-Caps (even though the idea of anarcho-capitalism is a sick joke).
We could call successfully rebrand ourselves as Cute Kittens and we will still end up with the likes of the Daily Mail and Fox news attacking us with headlines like “Cute Kittens causing chaos in major cities”. The only upside to that is that it brings this to mind.
Back to European style socialism, there is another banner for it. Social Democracy. It still has the same problems as the socialism banner though.
The only answer in my eyes is to reclaim socialism/communism/anarchism and show by example that we are not the same as the people that tainted the terms years ago.