Deliciously designed product mascots that have lured consumers for decades

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I just don’t feel the urge to consume today.


I wonder how and if they deal with the ongoing travesties of Aunt Jemima and Uncle Ben. Haven’t kept up with the latter since he got promoted to CEO or whatever, but I don’t imagine it solved the problem.



A cursory Google search doesn’t turn up anything, but a friend of mine used to swear there was a proposed fourth Rice Krispie gnome–who was African American and named “Buzz”.

This was the '70’s. That should explain why it seemed completely believable.


Maybe marijuana was still successfully associated with black people?

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I kinda doubt it, rice krispies is a pretty racist cereal :stuck_out_tongue_winking_eye:

Regular rice krispies have 3 white male entitled (haha j/k) elfs, and cocoa krispies have animals…

cocoa krispies have had:

Jose the Monkey

Coco the Monkey

Choco the Bear

Coco-lossal the Elephant

and for a while they had the super awesome Snagglepuss

The only fourth “elf” i can find is also white:
The Untold Tale of Pow!, the Fourth Rice Krispies Elf

Interestingly enough:
Denmark - Pif! Paf! Puf!
Finland - Riks! Raks! Poks!
France/Quebec - Cric! Crac! Croc!
Germany - Knisper! Knasper! Knusper!
Italy - Pif! Pof! Paf!
Switzerland - Piff! Paff! Poff!
South Africa - Knap! Knetter! Knak!
Mexico - Pim! Pum! Pam!


Have they used Minions to sell Tater Tots yet?


i think they look more like cheese puffs

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Hey, not all Cocoa Krispies mascots have been animals. However the one human was white.

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humanz is anumuls too! :slight_smile:

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