Drama recap: Swiffer's wretched "We Can Do It" co-optation

Congrats to Heather and Jason, who took Swiffer to task earlier this month over its use of of J. Howard Miller’s “We can do it!” iconography to sell cleaning products to women. After coverage spread to Huffpo, Mediaite, Yahoo News, MSN Money, TheWeek, International Business Times, Christian Post, Jezebel, CrabbyGoLightly, Red Alert, ABC and elsewhere, Proctor and… READ THE REST

This topic was automatically closed after 5 days. New replies are no longer allowed.