Apple, Amazon, back to advertising on Twitter.
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Yep, Apple’s business model was always vertically integrated. Of course, back then all the home computer makers wrote their own OS because nobody else was going to do it. IBM buying MS-DOS was kind of a revolution in that way. It was common to buy your BASIC (and everyone bought it from Gates pretty much) but everyone wrote their own OS until MS-DOS. Of course, there was also CP/M (which MS-DOS is a pretty shameless copy of), but that never caught on for the home market.
The thing that people seem to overlook when comparing Apple and Google is that Apple is still a hardware company at the end of the day. They make widgets. They have a few weird forays into other things (like their bizarre new financial services) but their incentives are always rooted in selling hardware. Google is a data company. Their incentives are always rooted in selling data- yours. This is why Android is a security and privacy dumpster fire compared to iOS. It’s how the incentives play out from the two companies.
I wouldn’t trust either of them to hold my beer, but when picking between evils, looking at the incentive structure in their business helps.
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