What’s really curious is how (and why) is Captain Picard reading Facebook?
Mark Zuckerberg has now become the world’s most visible oligarch, leveraging his proximity to power (Trump) for corrupt economic gain. Facebook, despite their claims to be neutral and not wanting to be “the arbiter of the truth,” is turning red (GOP). Facebook will be the Android of the world, offering a free service in exchange for molesting your privacy. Also, depressing your teens, perverting elections, sowing hate, etc., etc., etc. Btw, Facebook has demonstrated real comfort with being an arbiter, it’s the truth they are allergic to. Specifically, the arbiter of truth for Facebook is … whoever is willing to pay to determine our truths.
Question is … who will be the iOS (blue/Dem) of social? The opportunity to go blue, and capture a smaller but more valuable audience, is Twitter’s. Recent discovery of their testicles (labeling @therealdonaldtrump’s tweets as lies) renders them the MSNBC of social. Their opportunity is to acquire distressed media properties, go vertical, and move to a subscription model. Subscription fees should be based on the number of followers. If @kyliejenner can garner $430,000 per promoted tweet, she’ll pay $10,000 a month to maintain her revenue stream, and @karaswisher (1.3 million followers) would pay $250 a month. Verified accounts with <2,000 followers would remain free to maintain critical mass.
If Twitter had a full-time CEO, he or she would have come to this conclusion in half the time. Twitter doesn’t have the scale to compete on an ad model, and their ad tools are substandard. However, they are unwittingly starching their hat blue and could acquire several of the remaining independent media properties (Lee, McClatchy, Condé Nast, Hearst, etc.) or assets from them to buttress the subscription offering.
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