GunTV, America’s first firearms shopping channel, will air in some living rooms across the country beginning on April Fools’ Day.
It’s essentially a home-shopping network solely for guns and related products, hosted by nine individuals with a range of backgrounds, from a former law enforcement officer to a professional rodeo competitor. The co-founders, Doug Bornstein and Valerie Castle, both previously worked for home-shopping networks.
The all-gun TV channel will be brought to viewers by the Social Responsibility Network LLC and GTV Live Shopping LLC. It initially will air seven days a week for six hours—from 1 a.m. to 7 a.m. Eastern time. The plan is to eventually broadcast the show daily for 24 hours. Its launch comes as the fractious debate over gun laws continues in the United States.
Using the same approach used by alcohol companies “Drink Responsibly,” the platform introduces a social responsibility message to the firearms industry and general public that resonates with Americans.